40 times Host

On 20-24 October 2017 HostMilano will celebrate its 40th edition at Fieramilano, confirming its role as global point of reference for Ho.Re.Ca., food service, retail, mass retailing, and hôtellerie.

The increasingly international character of the trade show, which will host companies from 55 countries, is also demonstrated by the eight new arrivals – Belarus, Egypt, Liechtenstein, New Zealand, Serbia, South Africa, Sri Lanka, Ukraine – which for the first time will exhibit their products and services at the event. The top 10 countries participating are Germany, Spain, and France, followed immediately by USA, UK, Switzerland, Greece, Holland, Portugal, and Austria.

Host 2017 is expected to welcome more than 1,500 buyers from around the world coming from Europe (10%), Mediterranean and South Africa (7%), Middle East (15%), North America (23%), Central and South America (8%), Russia (18%), Asia and Oceania (19%).

With regard to the type of merchandise exhibited, the macro-sector Professional Food Service and Bread Pizza Pasta accounts for 45.7%, followed by Coffee Tea – Vending Machines – Gelato Pastry (36.5%) and Furniture and Table (17.8%).

TRAINING AND INFORMATION

Hundreds of events are scheduled and can be followed by all visitors. Exihs will put a spotlight on the millennial tradition of Italian hospitality, thanks to the return of the space-concept designed by the architect Dante O. Benini in partnership with Davide Rampello: a great cube that retraces the history of hospitality through the use of surfaces and materials. A lounge with a large back wall will welcome the basic products of Italian agriculture and cooking.

With the Objective Apprenticeship training project, the Association of Professional Italian Chefs (Apci) will bring to the trade show the most talented young people from the professional schools, selected over a long period of time. The Future Identity area, organized together with Identità Golose, will see chefs take part in exciting cooking shows where the latest frontiers of haute cuisine will be presented.

Our editor Franco Cesare Puglisi will hold 11 marketing lessons for the gelato and pastry business, divided into four days, open to event visitors, held in the training area of the Editrade booth.

Great excitement also for the Cake Designers World Championship and World Trophy of Pastry, Ice Cream and Chocolate in collaboration with the International Federation of Pastry Gelato Chocolate (Fipgc). The Lombardy Association of Coffe Roasters and Importers and Food Wholesalers (Altoga) and Fipe will partner to present “Coffee and …” an event devoted entirely to the world of coffee. The same theme will be at the centre of the Fifth Italian Coffee Gran Prix organized by Aicaf, Italian Academy of Coffee Masters, and, for the finals, supported by Altoga with the aim of promoting professional skills and products made in Italy.