GELATISSIMO 2020: 6th year of the gelato trade fair
Following a successful Gelatissimo 2018, the biggest gelato trade fair north of the Alps is getting ready for round six. Gelatieri, ice-cream parlour owners and café managers will be presenting the latest gelato trends in the newly inaugurated Paul Horn Hall (Hall 10) at Messe Stuttgart from 15 to 19 February 2020. Gelatissimo boasts a variety of products and services, from basic materials and accessories to ice machines and cooling technology, covering everything from ambience to presentation to sales promotion. Through its association with Intergastra, one of the most important European trade fairs for the hotel and gastronomy industry, trade visitors from both Germany and abroad can also expect to find products and services for kitchen technology, ambience and equipment, as well as beverages and coffee.
The programme of events accompanying these two trade fairs provides visitors with the opportunity to further develop their own expertise and to enjoy direct exchanges with the industry experts present. 2020 will also see the return of the Grand Prix Gelatissimo, which gives the best gelatieri a chance to showcase their skills and impress the expert judging panel.
Many exhibitors also returning in 2020
Exhibitors are already signing up to attend Gelatissimo 2020. Anyone interested in taking part now has the opportunity to secure their preferred space. “With around 100,000 visitors, our trade fair double act and thus also Gelatissimo have made considerable progress. We have received consistently positive feedback from our exhibitors. Many of them are looking to return in 2020 and are already provisionally registered,” explains Markus Tischberger, Project Manager of the Intergastra/Gelatissimo event duo.
A total of 50,000 visitors attended the trade fair in the spring of 2018, discovering more about the latest products or meeting with colleagues to discuss the latest trends and challenges within the sector. Gelatissimo received top marks from trade visitors, with an average of 1.7 on a scale of 1 (best) to 5 (worst). In 2016, it was 1.8. For many gelato professionals, Gelatissimo has become a fixture on the calendar: 79 percent of visitors are making firm plans to attend the next event. 82% of visitors are involved in the decision-making process on investments. And Messe Stuttgart is expecting the figures to increase in 2020: more than 100,000 trade visitors from the hotel and gastronomy sectors look set to attend the Intergastra/Gelatissimo joint event.
New: IKA/CULINARY OLYMPICS in Stuttgart for the first time
In addition to the many events and presentations planned for 2020, the IKA/Culinary Olympics will be taking place for the first time. This is one of the oldest international cooking competitions in the world, and will be taking place during Intergastra/Gelatissimo in Stuttgart. “Around 2,000 chefs and patissiers from approximately 60 nations will be going head-to-head, presenting their culinary creations, which will include elaborate desserts and biscuit varieties, and thus setting future food trends. A special event and one we are all very much looking forward to,” says Tischberger. Full of passion for their craft, professional kitchen teams will expertly juggle the ingredients, their preparation and presentation. It is a fair contest that has given rise to new culinary trends for more than 100 years. The international team challenge is being organised by the Verband der Köche Deutschland e.V. (Association of Chefs in Germany) and will be taking place for the 25th time already in 2020.