In Milan for Food Week

On 4-11 May during Tuttofood, a new event will take place, created by an agreement between the Lombardy Region and Fiera Milano, which also kicked off the “Sapore #inLombardia” project to support food and wine tourism.

Milan was missing a Food Week based on the model of the Design and Fashion weeks that have made the city famous worldwide. This deficiency has been resolved by the Lombardy Region and Fiera Milano, which have entered into a strategic agreement to promote food and wine tourism via major industry events (Bit, Tuttofood, Host) and initiatives linked to the Lombard Year of Tourism, as well as improving the reception of visitors at the fairgrounds in Rho-Pero (Milan).
The new event, based on the Fuorisalone furniture trade show, will be held in conjunction with Tuttofood on 4-11 May. The intent is to replicate a successful experience, a week of events throughout the city involving the City of Milan, Fiera Milano, trade associations, and consortia to promote the Lombardy region’s excellent products and keep alive the legacy of food values conveyed by Expo Milan.
The calendar of events promises to be very rich: Tuttofood Nights, evening events held in the most beautiful piazzas of the city; drinks in the most exclusive five star hotels, made by the chefs of the Jeunes Restaurateurs d’Europe Italy; seminars on organic foods; bread workshops; the combination of food with refined mise en place for initiatives of solidarity and nutritional education; street food; and insights on food and wine tourism.
Because today food and wine are increasingly becoming a decisive factor when it comes to choosing a travel destination, the regional government has also launched the “Sapore #inLombardia” (flavour in Lombardy) project, of which Fiera Milano is a partner. The event’s website, accompanied by an exceptional testimonial, Chef Gualtiero Marchesi, outlines the seven itineraries illustrating the Beautiful and the Good of Lombardy, and above all providing inspiration for a trip through Milan, Bergamo and the Valleys, Cremona, Mantua, Valtellina, Franciacorta, Lake Garda, Brianza, Pavia, Lake Como, and Varese.