Open dialog

Open dialog
The 58th edition of Mig (Longarone, Italy, 3-6 December 2017) is the perfect place for learning more about the current issues in the world of artisanal gelato.

Mig-International Exhibition of Artisanal Gelato has always provided a complete overview of the latest innovations in products, machines, and gelato equipment, and is an occasion for discussing issues that are of concern to the gelato artisan.
In recent years, the trade show has emphasized the importance of adequately informing the consumer of the ingredients used, also highlighting the possible promotional opportunities for gelato shops. And thanks to the agreement signed by Longarone Fiere Dolomiti and Unpisi Veneto (Union of Italian National Health Inspectors) in partnership with Artglace, Mig 2017 will address another issue aimed at the safeguarding and well-being of the final consumer: a discussion panel including European inspectors who are subject to the same European Community legislation but implemented differently, with particular attention on the extended audit. The goal is to encourage a synergy between gelato artisans and inspectors to reach the widest possible compliance with food safety standards, preventing fines and penalties.
Also continuing its commitment to sustainability, this time involving the National Association of Gelato Machine and Equipment Manufacturers (Acomag), the trade show will focus on the challenge imposed by F-Gas Legislation which provides for the ban on its use starting 1 January 2020 in refrigerators and freezers for commercial use. Acomag itself is preparing courses for both companies and gelato artisans, underlining the opportunity offered by this change in terms of qualitative growth.
Of course there will also be the usual updates and insights on tax reforms in Germany at the traditional conference organized by Uniteis e.V. in the Conference Center. The same goes for the general assemblies of Artglace and the other leading European associations present at the trade show.
As usual there is great anticipation for the competitions, starting with the historic “Gold Cup,” celebrating its 48th year. The event will be divided into two phases. In the first, the contestants will present their creations made beforehand, dedicated to the flavour selected for this year, almond. The professionals who will thereby qualify for the final will be asked to prepare a specialty “live,” based on a flavour that has yet to be defined.

Of course there will also be the usual updates and insights on tax reforms in Germany at the traditional conference organized by Uniteis e.V. in the Conference Center. The same goes for the general assemblies of Artglace and the other leading European associations present at the trade show.
As usual there is great anticipation for the competitions, starting with the historic “Gold Cup,” celebrating its 48th year. The event will be divided into two phases. In the first, the contestants will present their creations made beforehand, dedicated to the flavour selected for this year, almond. The professionals who will thereby qualify for the final will be asked to prepare a specialty “live,” based on a flavour that has yet to be defined.

AN INCREASINGLY INTERNATIONAL BUSINESS

Mig continues its efforts to become even more international, a strategy strongly emphasized by the management of Longarone Fiere Dolomiti. The Exhibition of Artisanal Gelato recently participated in the Cremai trade show in Casablanca with its Mig-Morocco project. It is a partnership that involves both Italian and Moroccan government institutions and includes the establishment of recognized gelato courses in collaboration with the universities and state-owned professional schools of the kingdom. The president of Mig, Fausto Bortolot, had another chance to talk about training during his visit to Brazil. The President of Longarone Fiere Dolomiti, Giorgio Balzan, recently received a delegation of Chinese companies interested in investing in the quality and excellence of Italian artisanal gelato, a project to be developed in one of the richest provinces in China.

The next Mig is expected to include an even greater and diverse presence of foreign delegations thanks to contacts with buyers of different countries, first and foremost: the Middle East and Central Asia, like Iran, Kuwait, Qatar, Saudi Arabia, and Uzbekistan.

 

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