Thank you for choosing PuntoItaly!

Welcome to Italy, Welcome to Sigep! With this greeting PuntoItaly hostesses welcomed foreign visitors from all over the world at the airports of Milan and Bologna. On the shuttles that accompanied them to the trade show they found the latest issue of the magazine in the pocket of the seat in front of them. A gift that was greatly appreciated by the international guests.

Just like on an airplane, all passengers arriving at the airports and heading to Sigep in Rimini found their “in-flight magazine” in the pockets of all the shuttle buses organized by Sigep and travelling between the trade show and the Milan and Bologna airports. A gift from PuntoItaly to keep them company during the trip to

Rimini, the world capital of artisanal gelato and pastry.

Over 800 copies of the most recent issue of the magazine were placed in the seats of the 40 buses dedicated to the service. The hostesses welcomed the guests, offering them an optional interview card to be completed so that they could continue to receive a free digital version of puntoItaly in the future. More than 300 cards were completed and returned.

At the end of the event, 240 magazines were recovered, meaning that nearly 560 copies were “kept” by travellers who were therefore able to take home a small piece of sweet Italy.

A positive experience that will be repeated and expanded for the next edition of Sigep 2018, which will also feature the eighth edition of the Gelato World Cup. An event that will attract even more international buyers who are increasingly seeing in gelato and pastry “Made in Italy” a growing business opportunity.