The trade fair for bakers and confectioners

21 – 24 September 2019 – WWW.SUEDBACK.COM

The geographic location of Messe Stuttgart in the heart of Europe is virtually predestined for a successful, international trade fair. It is located in one of Europe’s most important and strongest economic regions, which is characterised by innovative strength and market potential.The extensive grounds with spectacular architecture, modern technology and a distinctive flair continue to impress both national and international visitors and exhibitors time and again. Reaching südback is quick and convenient, no matter where you come from and what means of transport you use. The infrastructure found directly on the trade fair grounds and in the Congress Center is also well planned and clearly laid out.

More space, better flow

In 2019, in addition to Halls 5, 7 and 9, the Oskar Lapp Halle (Hall 6) and the Alfred Kärcher Halle (Hall 8), südback will also occupy the new Paul Horn Halle (Hall 10). The exhibition area will thus increase by 10,000 m². This means more variety. Furthermore, the arrangement of the halls will allow the visitor flow to circulate. This will be additionally encouraged by the mixture of themes offered by südback. Use südback to conduct your discussions in a modern ambience with an international audience.


The unique flair of südback attracts visitors and exhibitors from all over Europe to Stuttgart, Germany. Specially oriented towards the requirements of bakers and confectioners, it is the driving force for ideas, know-how and the exchange of opinions. In 2019, südback will dedicate a separate area to hand-crafted gelato. The newly designed area is called: “hello! Gelatissimo” and will be supported by the only real specialist trade fair for gelato professionals north of the Alps “Gelatissimo”.
At the exhibition, about 38.000 visitors from over 80 countries use the opportunity to obtain information on trends and novelties.
Concentrated curiosity meets extensive know-how and expertise – the best foundation for intensive dialogue and new contacts.

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