Following the launch of Host Arabia, Fiera Milano continues its international expansion with Host America, a new trade show dedicated to professional hospitality, foodservice and food retail. The event will take place in Orlando from 11 to 13 February 2027, in partnership with NAFEM (North American Association of Food Equipment Manufacturers) and alongside The NAFEM Show, one of the leading industry events in the United States. Host America will provide Italian and international companies with direct access to the world’s largest market for professional hospitality.
According to ExportPlanning data prepared for the Host Milano Observatory, U.S. imports in the sector increased from €22.5 billion in 2019 to €24.8 billion in 2025, with forecasts reaching approximately €27 billion by 2029. Professional equipment for gelato, coffee and bakery are among the fastest-growing segments. In this context, Italy remains the European Union’s leading supplier to the U.S. market. Between 2019 and 2025, Italian exports rose from €395 million to €689 million, driven by particularly strong performances in bakery and pastry equipment, as well as gelato and refrigeration technologies.
In Orlando, Host America will showcase the sectors where Made in Italy stands out for technological excellence and innovation, including coffee machines and vending solutions, gelato equipment and refrigeration systems, tableware and contract furnishings, as well as bakery and pastry equipment. These sectors represent key areas of the professional hospitality industry and continue to benefit from steadily growing demand in the U.S. market.
With the launch of Host Arabia and Host America, Fiera Milano is expanding the Host brand across high-potential international markets. Together, Milan, Riyadh and Orlando will create a complementary network of international events designed to strengthen business opportunities in their respective regions while reinforcing Host Milano’s position as a global reference point for professional hospitality, foodservice and food retail.
