PUNTOITALY N°1 -January - June 2012

Bocchini has signed a shopfitting contract for a sales outlet in the prestigious Westfield Shopping Centre at Stratford City in London, recently inaugurated to take advantage of the approaching 2012 Olympic Games. Trends 36 AN EPOCH-MAKING CONTRACT The pulsating heart of the next Olympic Games scheduled for 2012 is the district of Westfield Stratford City (WSC) in London (England), which is presently undergoing comprehensive urban renovation. The London cityscape, always in an ex- traordinary process of evolution, is today being visibly trans- formed thanks to the construction of the Westfield Shopping Centre, an impressive commercial and urban entertainment centre extending over a surface area of more than 270,000 square metres. Designed with the most advanced construc- tion techniques in order to reduce environmental impact, this is a real “city within a city”, able to supply itself with 75% of its energy requirements. The Westfield Stratford City complex brings together fashion, entertainment, shopping and refreshments in a district that is completely new. It is a true gateway to the Olympic Park, which it is calculated will be visited by about 7 million peo- ple during the month of the Games. The Centre has a grand in- By Anna Fraschini