PUNTOITALY N°2 - July - December 2012

SWEET DESIGN: GELATO AT MOST Designers from the five continents which visited Most, a new design destination instigated by Tom Dixon at Na- tional Museum of Science and Technology Milan during Salone del Mobile Exhibition last April, found a “sweet” workshop organized by Carpigiani Gelato University called “Design Your Gelato (and Taste It!)”. Masters from the world’s most famous and prestigious gelato school teached visitors how to create their own gelato - unique and incomparable as is typical for Italian gelato - using the new Carpigiani EVD machine. The creative experiments concluded with a tasting of the delicious treats. “In a fit of spontaneous madness we decided that the world’s most important meeting place for global design obsessives needed a new epicentre, a space for quiet contemplation or chaotic energy - a platform for the ex- change of big ideas. We have created a place where we can demonstrate the new democratisation and hyper- active innovation of technology in art, food, fashion, manufacturing and communication.” Tom Dixon 99 CARPIGIANI FOOD-AND-DRINK • PASTRY • GELATO