PUNTOITALY N°2 - July - December 2012

107 DEMETRA Demetra’s name has been inspired by Demeter, the goddess of the fertility of the earth and the harvest. Started in 1987, the company’s range of products combines the Italian and Mediterranean tradi- tion with modern and innovative cooking, presenting over 400 items that are able to meet the needs of all kinds of modern cater- ing professionals (restaurants, pizzerias, hotels, bars…). Demetra has chosen quality as the principal inspiration for devel- oping its business. It is a comprehensive quality, from the selection of ingredients to the high tech packaging, using the most rigorous production control proce- dures. The whole company system is cer- tified by application of Uni En Iso 9001:2008 and Haccp standards, provid- ing a guarantee that high quality standards are fully implemented. Its sales network consists of specialized wholesalers, supported by skilled Area Managers and Chef Promoters, able to Demetra has chosen quality as the principal inspiration for developing its business. It is a comprehensive quality, from the selection of ingredients to the high tech packaging. Chefs of the team “Demetra Food Academy”. Q u a l i t y C o n t r o l I n t e r n a l L a b o r a t o r y . THE FINEST ITALIAN FOOD TRADITION identify each and every opportunity to provide information and advice to users. Strongly oriented toward sup- porting its customers, Demetra has de- veloped modern marketing tools, particularly the magazine “La voce di Demetra”, distributed to a list of over 10,000 subscribers. FOOD-AND-DRINK • PASTRY • GELATO