PUNTOITALY N°2 - July - December 2012

It was 1905 when Gennaro Fabbri took over an old gro- cery with a vat room at Portomaggiore, (Ferrara Province, Italy) and began the production of liqueurs and cordials. In the 1920s, the famous sour-cherry Amarena was born, entering the homes of millions of Italians also thanks to an intense marketing campaign that saw it take a leading role in “Carosello” - the popular advertising show on the Italian Television. The creation of the first range of com- pound products for artisan Gelato and Patisserie was launched immediately after the Second World War and it was destined to achieve worldwide success during the following decades. In 2005 Fabbri celebrated its first centenary and, in the same year, instituted the prestigious Premio Fabbri per l’Arte, the Fabbri Award for the Arts, with the participation of artists of national and interna- tional renown. DEDICATED TO THE GELATO CHEFS Today the company boasts a catalogue of over 1,200 items. For Gelato Chefs a wide range of products is avail- able, from base mixes to special concentrated pastes, from complete products for Gelato and Semifreddo to fruit concentrates for infinite flavours of Granita, and from the inimitable Amarena Fabbri to the superb Marblings and Crockolosi. INFINITELY GOOD Fabbri’s product range is constantly evolving, anticipat- ing the market trends and expectations. Fabbri’s Cotton Candy dedicated to the youngest, brings back unfor- gettable memories to the adults. With its brilliant blue and its irresistible decoration containing a cascade of delicious colour stars, it will tantalise even those who generally choose more classic flavours. Fabbri is thus car- rying over into Gelato shop a flavour that has captivated whole generations of consumers. And now Cotton Candy is also available in a new pink version, specially developed for the youngest “ladies”. For the most demanding consumers, Crockolosi, Fabbri range of crunchy Marblings, turn any Gelato flavour into a masterpiece of taste. Crockoloso Pistacchio, with its bright green colour and its fabulous crunchiness, joins the range today. Dedicated to Gelato Chefs is Fabbri’s “stick kit”, which contains two moulds for six Gelato sticks and a display tray for 21 Gelato sticks and 50 sticks. No limit to creativity, to enlarge the product offer, starting from the explosion of taste of the Stecco Croc- cante con Amarena Fabbri, the crunchy stick with Amarena Fabbri. MORE THAN A CENTURY OF SUCCESSES FABBRI 1905 109 FOOD-AND-DRINK • PASTRY • GELATO