PUNTOITALY N°2 - July - December 2012

115 FRUCTITAL FOOD-AND-DRINK • PASTRY • GELATO Since 1922 Fructital has represented the Turin confec- tionery tradition in the context of artisan gelato produc- tion relying entirely on high quality ingredients and carefully selected raw materials. One of Fructital’s strengths is undoubtedly the nature of its production: in the catalogue there are no commer- cialized items because all the products are designed and manufactured within the company. The working phi- losophy is oriented to spread the authentic Italian gelato, with a continuous research on the ingredients in order to limit the use of additives and to maximize the use of natural food. The last ten years of work have seen an ex- ponential expansion of the brand outside Italy. The in- vestments have successfully enabled to move from a regional area to an international context in a short time and they have made possible to operate in the five con- tinents with selected distributors and qualified partners. Within the next year the area in Buriasco where the plant is settled will double. The production systems are designed to preserve the ar- tisan nature of the finished product, from the roasting ovens for dried fruits to the refining machines for creams, from the cookers for syrups to the mixing system for powders. The machines are all designed according to the product and not vice versa. All these fac- tors add up to a simple and flexible business management, which directly involves the customers in devel- oping new ideas and in the creation of customized prod- ucts. Fructital offers its clients the chance to create unique items providing the expertise and the creativity of a team of experienced professionals. The company also offers the gelato artisans a full coaching service to open a new ice cream parlour and technical support for the use of products. Choose Fructital means therefore enjoy a direct contact with the company and rely on a long-standing tradition supplier that improves craftsmanship, ensuring the high- est quality standards. EXCELLENCE AND TRADITION OF ARTISAN GELATO