PUNTOITALY N°2 - July - December 2012

153 FOOD-AND-DRINK • PASTRY • GELATO Innovation has always been a fundamental component of Montebianco’s strategy for growth. Ever since its birth in 1966, the company has been intent on creating avant- garde products that have changed the history of gelato. One example was Stabilmix, the very first base that could be customised - a product that is still a bench- mark for the sector. Now, 45 years later, Montebianco has created a new base to respond to the demands emerg- ing from the market: Stabilmix Zerolattosio. This innova- tive, highly digestible base contains less than 0.01% of lactose, and is therefore suitable for the increasing num- ber of consumers who show an intolerance to this sugar. According to figures from international research in the INNOVATION AND EVOLUTION The strength of the Montebianco Group’s philosophy is that it has always been strongly orientated towards the future. In this regard, the company has, year after year, made service to the customer a distinctive el- ement of its operations, and has organised its pro- duction so to become a complete provider of goods to those working in the field, produc- ing not only the semi-finished products trade-marked Montebianco and Anselmi, but also the Chiaravalle brand of oven products and the Eurobisco brand of biscuits for gelato. The Group offers a wide and extremely at- tractive product range, with quality the hallmark. LACTOSE? NO THANKS! sector, about 80% of the European population is intol- erant (in varying degrees) to lactose. Stabilmix Zerolat- tosio puts an end to punitive gelato that has little taste and provide little satisfaction. This base makes it possi- ble to obtain a creamy gelato, with inimitable freshness, easy to serve, and able to be prepared with any paste (provided it contains no lactose). Those who are not lac- tose-intolerant can also have the pleasure of enjoying a delicious gelato full of goodness, with the additional benefit of high digestibility. The Montebianco family of complete products in powder form has been further ex- tended with Desiderio Fior di Latte Senza Lattosio, which is a real winner because it is so simple to use. MONTEBIANCO