PUNTOITALY N°2 - July - December 2012

175 FOOD-AND-DRINK • PASTRY • GELATO IBA Eager anticipation surrounds the next Iba, the interna- tional trade fair for baking and pastry scheduled for Mu- nich (Germany) from 16 to 21 September 2012. The expo will as usual showcase the most advanced inno- vations in the sector, which will play a leading role in the German, European and world markets in the following three years. The public of pastry chefs and bakers will find over 1,100 exhibitors from about 60 countries await- ing them, distributed through 12 pavilions. It has been announced that the categories of goods in the trade fair will range wider than ever. Besides the tra- ditional sectors of manufacturing equipment and raw in- gredients, there will be stronger representation from logistics, shop furniture, process optimisation, coffee and wrapping techniques, to guarantee operators a complete panorama of the market. Another new feature is that everything relating to coffee will be brought together and exhibited in the A4 pavil- ion. The area “Kaffee, Kuchen & mehr”, extending over about 250 square metres, will be devoted to manufac- turers of coffee machines and roasting machines. On 20 and 21 September, media representatives, ex- hibitors and visitors will be able to watch the experts competing for the Iba-Cup, in a series of enthralling chal- lenges between national teams of pastry chefs. Besides cakes and pralines, which are the culmination of the art of chocolate, competitors will be asked to prepare a confection typical of their native country. The Iba trade fair will be preceded by Iba-Summit, scheduled for 15 September, the new platform for dia- logue created by Zdb, the German Bakers’ Confedera- tion. “The meeting provides information that will help businesses obtain a competitive advantage”, says Zdb president, Peter Becker. “Besides the presentations, par- ticipants will have lots of free time to interact with one another, so the summit will encourage dialogue and the exchange of ideas and opinions among bakers and pas- try chefs”. BREAD, PASTRY AND...