PUNTOITALY N°2 - July - December 2012

In more than 25 years of its history, Pa.Bo.Gel. (the Inter- national expo of baking, pastry, gelato, catering, food, pizza, fresh pasta, beer, wine, bars, cafés and other rel- evant businesses) has consolidated its position as a unique international expo in the agroalimentary sector, held in Rome. Ever since its inception, the exhibition’s strong point has been the consideration paid both to the visitors, who are what gives the expo its true value, and the exhibitors. The exponential growth of Pa.Bo.Gel. has culminated in the decision to shift the latest editions to the district of the Nuova Fiera, the new trade fair cen- tre in Rome, an attractive and highly functional exhibition zone that is easily reached from every point in Rome or the world, given that Fiumicino Airport is just a few min- utes away. To visit or exhibit at Pa.Bo.Gel. means having the best of two fascinating worlds: the best of the world of products and equipment for the food sector in gen- eral and the wheat chain in particular, and the best pos- sible surroundings - for what other Italian trade fair centre can compete with the centrality of Rome, and with its beauty? The 2010 edition of Pa.Bo.Gel. was a resound- ing success. Visitor and exhibitor numbers were ex- tremely good, and great satisfaction was felt by the or- ganisers, the visitors, and especially the 350 Italian and foreign companies exhibiting. “The 20% increase in visitors over the previous expo is confirmation of the trend of Pa.Bo.Gel. to grow, and the 2012 expo has everything in place to convince us that further growth is on the way, since particular attention will be paid to Halal consumers with the participation of the Institution guaranteeing the certification of food products according to the procedure that allows the producer to affix the label certifying that the product is approved for circulation and sale in Muslim countries, equating to one billion four hundred million consumers. Companies already benefiting from the certification will be present at the Pa.Bo.Gel. expo, providing the best possible testimony to the significance of such certifica- tion”, declared Ezio Amendola, the organiser of Pa.Bo.Gel. and President of the organising company D.M.P. Srl, in launching the next expo, scheduled for 27 to 30 October 2012. 25 YEARS OF GROWTH PA.BO.GEL. 179 FOOD-AND-DRINK • PASTRY • GELATO