PUNTOITALY N°2 - July - December 2012

23 Ideas Laboratory . On each day of the Sigep exhibition, this creative space, run by the Masters of Italian Gelato Making, pro- posed a children’s story, which teams of new graduates of the Italian School of Gelato Making took as the theme of their creations. A technical jury evalu- ated the results on the basis of their taste, originality, name, presentation and commercial potential. The first prize went to “Autumn Cloud” (mascarpone, marrons glacés and meringue) by Valeria Viziello, Sergio Maniscalco and Carlo Piccinini. Coffee-flavoured gelato competition . Promoted by the Ital- ian Gelato Makers Association, it saw two Italian competitors placed first and second - Caffetteria Gelateria Dalmedio and Guenther Rohregger, followed by Andriy Vynogradsky from Zhitomir (Ukraine). 1000 ideas for a new flavour . The competition, run by the Ital- ian Association of Gelato Makers, aimed to give free rein to the imagination of the participants. 1st prize went to Cristina Lacché’s Gelateria Mariber with the flavour Dark Bitter Choco- late; the 2nd prize was won by Gelateria Fratelli Nurzia with the flavour named “White Eagle”; and in 3rd place was the Riccardo Fazzolari’s Gelateria Golosa with the taste “Golosino” (“Scrumptious”). Sigep Coffee . Recently revamped, the area dedicated to coffee was the venue for competitions such as the Italian Coffee Barista Championship, won by Elisa Molle. The Latte Art Champi- onship was also won by a woman, Chiara Bergonzi, while the Coffee in Good Spirits Champi- onship went to Francesco Corona. Comunicando Prize . The prize, promoted by the magazine puntoIT-gelato&bar pasticce- ria, was being awarded for the 6th time. The title of Comuni- cando Unique Publicity Prize for 2011 went to the Bigatton Company for its multi-subjet campaign. Mec3 won the Best Graphic Design Prize with its campaign “Sì lo voglio. Minou” (“Yes, it’s what I want. Minou”); Cesarin won the Best Creativ- ity Prize with “TuttaFrutta. 110 e lode” (“TuttaFrutta. 100% with distinction”); ISA won the Best Copy Prize with a multi-sub- ject campaign; Elenka the Best Visuals Prize with “Cioccolato Superlativo!” (“Super Chocolate!”); and Fugar won a prize for the campaign receiving most votes from the readers of pun- toIT for “Quanto è buono ciò che mangi?” (“How good is what you are eating?”). Maestro Beppo Tonon received a special award as Communication Ambassador. • THE ITALIAN MAGAZINE FOR INTERNATIONAL BUYERS IN GELATO, PASTRY AND TRENDY FOOD-AND-DRINK