PUNTOITALY N°2 - July - December 2012

THE ITALIAN MAGAZINE FOR INTERNATIONAL BUYERS IN GELATO, PASTRY AND TRENDY FOOD-AND-DRINK Editorial W e have exceeded all expectations. In just six months, the first number of puntoItaly travelled thousands of miles around the world, through its presence at seven inter- national exhibitions, which generated the sale of just as many thousand copies. Pun- toItaly received a very warm welcome wherever it went - Dubai, Singapore, Paris, Stuttgart, and across the Atlantic to São Paulo in Brazil. T he presence of puntoItaly at the international expos in Italy, such as the Mig exhibi- tion in Longarone and Sigep in Rimini, also aroused strong interest in this innovative magazine entirely dedicated to gelato, pastry and catering, and exclusively targeting foreign buyers. O ver 700 international operators registered their first contact with puntoItaly by fill- ing out a form giving their details, and this is a useful source of information for boost- ing the development of business in our sector. This window onto the world of opportunity is supported by a dedicated website (www.puntoitaly.org) which is re- ceiving more and more hits by the month. S o here comes our second number that will be in circulation until December, during which time puntoItaly will feature at more trade fair events both in Italy and abroad. These will include Sial in Paris, Iba in Munich, and as far away as Shanghai for the Food Hotel China Expo, via the essential Italian stopovers of Pabogel in Rome and the next Mig at Longarone. O ur second number is packed with information and news picked up here, there and everywhere across the planet. We always keep an eye out for international events and competitions, and for Italian recipes formulated by master gelato makers and pastry chefs of world standing. We trust that puntoItaly 2 will be appreciated as much as puntoItaly 1, and that it will prove a useful working tool helping promote the most genuine made-in-Italy sweet world. B e with you again soon! Franco Cesare Puglisi