Sweetmood No28 - November 2021

Just as when freshly baked MEDAC Every artisanal pastry chef’s creation embodies the utmost care in their choice of ingredients, which makes tasting it an authentic sensorial experience. But what happens to the quality of these tiny masterpieces of sweetness after they are transported as takeaway? With Medac containers, you can rest assured. Each product developed by the company’s research team is the result of careful study of cutting-edge design solutions, made to guarantee that the fragrance of its precious contents remains intact for a long time. At the same time, maximum attention is given to the environment, to ensure that the various containers, once used, can be entirely recycled following a natural and virtuous cycle. Designed to store pastry creations without needing a lid, the Flower container can be opened with a simple gesture: just lift the upper flaps to make it open up like a delicate flower. Winner of the Comunicando award in the Unique category, Flower is made from pure cellulose paper, which can be regenerated to make recycled paper for packaging. It has a 200 ml capacity, and it can be used for hot items (up to 70°C for an hour), as well as for room-temperature, cold and frozen products. The six available design options (pink, red, yellow, rose, sky and face) are so elegant that they make paper and ribbons for packaging superfluous. Medac’s innovation solutions dedicated to the pastry world are numerous. From its catalogue, a series of products stand out ideal for takeaway of specific products: the Snack containers, available in 100 x 52 mm size; the Crepe container, with a triangular shape and perfect for maintaining the flavours of both sweet- and savoury- filled crepes; the Waffle container, available in a kraft paper colour reminiscent of the most authentic traditional sweets. All of Medac’s creations for the pastry world are available in white, allowing the client to personalize them with the desired graphics: in this way, every container can become an efficient communication tool, to differentiate yourself with style. 84

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