the investments made in production equipment and tools. This is also the year when Ciam starts focusing on the international market. Another important moment is represented by the year 2015, marking a fundamental step, a clear change, which leads the company to a new horizon, to one of architecture. The refrigerator can now be integrated into a space; we can go beyond the idea of a refrigerator as an external technological machine. With Murozero, designed by Fabrizio Milesi, Ciam’s art director, the idea of fusion between a technological element and a functional one is born with this architectural project. Murozero, along with Move16 and Mirror, represents one of the brand’s most iconic products. Move16 is a display case equipped with a symmetrical glass case, overcoming the “behind the counter” logic. It is a product conceived and designed around the idea of a new concept for the counter; it can be positioned in the centre of a space, allowing the product on display to be presented in a complete way, from every side. In 2017, Ciam celebrates its fortieth birthday with a new identity, a new brand, completely renovated in its form but with a strong reference to its origins, underlying the importance of looking towards the future while firmly holding onto its origins. The new company mission brings Ciam to think about its products as true objects of design, allowing them to successfully enter the context of furniture. In 2017, Murozero Slide (Fabrizio Milesi design) is presented, further developing the concept of Murozero. This product is nominated to compete for the prestigious Compasso d’Oro 2019 award, together with the innovative Ice Design Live Stations, created by the designer and gelato chef Raffaele De Angelis. Following that same perspective, further research in style and technological innovations is conducted, which is enclosed in the DNA project presented during Host 2021. A project that goes through the essence of Ciam through Design, Nature and Automation: three universes, three objectives and three excellences that within the company are never separated, but rather they are woven together into a spiral that makes up its DNA. The newest innovations of the brand are: NoFog, an innovative and patented low-voltage anti-fog system for glass; Multix, a patented system that allows for the working surface to be set at a specific temperature and humidity level, which can be recorded and monitored based on the needs of the client, created in collaboration with Gelsystem; Tube, a sanitation system that operates with UV-light technology and can destroy up to 99% of harmful microorganisms such as viruses, moulds and bacteria; Ciam Connect, an integrated solution to monitor and manage remotely all of the functions of a refrigerated counter from a simple smartphone, tablet or PC; in 2021, in the Counters family, an important update is made both in terms of technology and of design; Table, the counter/display case designed by Fabrizio Milesi in collaboration with Matteo Brioni and launched during the 2021 Milan Design Week. 101
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