PUNTOITALY No29 - January 2022

constantly pampered for it to come back. The value of a client over time is fundamental throughout the years. Loyalty programs and continuous promotions help achieve this difficult goal. If, on the other hand, you have a shop in a location with high foot traffic, I would suggest transforming your shop with a set designer, to attract the attention of passers-by, offering a display case full of attractive options. Further advice: do not lock yourself up in your production laboratory; participate in events and competitions. They will make you grow (thanks to discussion) and maybe they will help make you get noticed, increasing the value of your brand. How much does the quality and originality of the “dessert course” as an option in a restaurant menu affect customers, in terms of prestige and appeal? Considering that gelato is finding more and more admirers in this realm. Dulcis in fundo: dinner was delicious, but the final dessert was not… unfortunately (or fortunately for us), customers remember 40% of the last course they tasted, and if it was not good, negative reviews start flowing. Freshly churned Italian gelato certainly helps chef create flavour combinations that are very tasty for the palate. Different textures and even temperatures are what can decree the success of a sweet dish. 25