Photo by Sistemamanifesto In September, Milan returned to being the international capital of design with the reopening of the in-person Salone del Mobile. It was held as a new exhibition format called Supersalone at the Rho convention centre, along with the simultaneous Fuorisalone events. Showrooms, galleries and exhibition spaces in the various design districts came back to life thanks to a substantial calendar of about 600 events. These events let us experience that atmosphere of creative fervour and pursuit of innovation as we did in past editions, even if a part of the international visitors was missing due to travel limitations. Tortona, Brera, Durini, 5VIE, Isola, Triennale, but also new locations such as Alpha District and the Teatro degli Arcimboldi attracted an unexpected number of spectators. Like on the beach Among the many exhibitions, there was no lack of At Fuorisalone inMilan, several exhibitions and installations highlighted evocative mixtures of design and food, and they proposed multisensorial itineraries surrounded by nature. connections with the world of food and the table. Once such example was the installation “A beach in the Baroque” curated by Studio Aires Mateus for the “Design Variations” exhibition, located at Palazzo Litta. The central element was an oversized beach cabana, a prototype of a customizable equipped Super-cabana. As a natural completion of the imaginary beach, a gelato cart was positioned not too far away. It did not serve just as an iconic symbol, but also as a true “storage cart” for gelato cups and cones offered by Cioccolatitaliani to enjoy fun, flavourful moments. The installation underlined the desire for celebration and renewed cohesion through a game of contrast with the place where it was inserted: the provisional nature of the site-specific work, in contrast with the permanence of the building’s courtyard; bright colours in contrast with the sobriety of the materials that make up the surrounding architecture. 53
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