Sweetmood No30 - May 2022

Alcohol-free drinks Consumer’s search for alcohol-free drinks is growing. This year is the launch year for new lines of drinks that combine the flavour and elegance of alcohol without containing any. Removing alcohol is a practice allowed by the European community since 2009 for general wines at a maximum of 20 percent. The alcohol content afterwards cannot be less than 9 percent. Originally this procedure was accepted in order to respond to problems caused by climate change. The market has acknowledged it, also following indications that come from analysing young people’s behaviour. According to recent research, 56 percent of millennials consider themselves “conscious drinkers,” worrying more about the quality than the quantity of what they are drinking. To tell the story of those who are not teetotallers but who attentively consider the effects that alcohol abuse can have on their bodies, the writer Ruby Warrington coined the term “sober curious,” which quickly became a claim for a new lifestyle. Not only drinks similar to wine, in 2022 a modern version of tea-time is taking off: a new trend that includes “vintage tea parties” or “tea hour snacks” which are leading to the rediscovery of select teas that are less well known, such as Butterfly Pea Tea. International cuisine intrigues Online research reveals the growing interest in international cuisines. Right now, it is time for Filipino, Russian, South Africa and Arabic cuisines. This increases the consumption of ingredients from afar, such as algae, which are the star of many different Asian and vegetarian dishes, as well as the increased use of spices. The most sought after is turmeric, or the Golden spice. Loved by vegetarians and considered a supplement, it is used mostly for adding flavour to soups, pancakes, fruit and vegetable smoothies, plant-based gelato, teas, coffees and numerous entrees. Moringa, a highly enjoyed spice in India stockimagefactorycom 24 TRENDS

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