Sweetmood No30 - May 2022

ICAM Icam has been producing chocolate and semi-finished cocoa products of unchallenged quality and high technical content for three generations. Since 1946, the year of its foundation, the company has followed a distinctive production approach, capable of interpreting the philosophy that has always accompanied the activities of the Agostoni family: producing sustainable, high-quality chocolate. A mission that aims to reconfirm, with even greater conviction, the profound knowledge that the leading family of Icam has of cocoa, and the care that it dedicates to its processing throughout the entire supply chain; with ever-increasing attention to the people who contribute to its production and to the planet of which this wonderful food is the fruit. All this, with a constantly vigilant eye on the technological innovations that the production market offers, to satisfy, and even anticipate, the demands of an increasingly demanding public. The Lecco-based company wanted to reconfirm its sustainable soul during 2022, with a new Corporate Identity, that goes from restyling the logo, to the acquisition of new technologies, for an increasingly sustainable and respectful approach. This approach is naturally reflected in Icam’s offer, which is divided into three macro-areas: one aimed at professionals in the pastry, chocolate and gelato sectors with the Icam Professional and Agostoni brands; one dedicated to the final consumer of retail products, represented by the premium Vanini brand; and the offer dedicated to industry and the world of private labels, which increasingly see Icam as a reliable partner. In each of these three areas, Icam is perfectly capable of responding to any specific market need and guaranteeing its customers not only the quality of high-performance products, but also the certainty that each of these is made following an approach that is both responsible and innovative, but always attentive to the supply chain, people and the planet. Chocolate by nature 78

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