PUNTOITALY No31 - July 2022

voting will take place online from July onwards at: www.suedback.com/trendaward. They will find out at the trade fair which of the companies has the best opportunities on the market and will therefore be presented with the additional prize. The Carlo Wildt Cup will provide confectioners, who are in their second or third training year at the time of the competition, with a unique opportunity to demonstrate their skills and show the creative and enjoyable variety in their craft occupation. This year’s topic: “Contrasts”. Under this motto the competitors will have 90 minutes to decorate a small cake which they brought along. Messe Stuttgart will again welcome experts from bakeries and cake shops to Südback from 22 to 25 October 2022. Bakers, confectioners, owners of gelato shops, cafés and restaurants will find all the ingredients for their success at the trade fair: in a total of five exhibition halls the exhibitors will display state-of-the-art work and technical equipment, present new rawmaterials and merchandise, provide information on sales promotion measures and services, and demonstrate equipment, shop fixtures and fittings from the next generation. The trade fair will supplement its programme with the new gelato area powered by Gelatissimo in which both the raw materials for gelato production and the necessary technology such as gelato machines and refrigerated display cases will be presented. The gelato area will be extremely exciting thanks to varied live shows and tastings, as well as the thrilling gelato competition Grand Prix Gelatissimo. The 13th Südback Trend Award will honour innovation and advancements by the bakery trade. Since 2002, this event has been presented to companies who actively help to shape the future. The expert jury will select extraordinarily good concepts, new product designs and the best technical innovations in the bakery trade. Trade visitors will also be able for the first time to vote for the “Audience Award” from among the nominees: The tasty feeling of inspiration SÜDBACK 22 - 25 October 2022 - WWW.SUEDBACK.COM 178