HostMilano is the international trade fair dedicated to the universe of foodservice and hospitality. It is held every two years and it offers everything needed to create a successful establishment: from raw ingredients to semi-processed ones, from machines and equipment to professional tools, from furniture to tableware, all with an in-depth perspective on trends, technologies and innovations. During the past edition, sweets played as usual a fundamental role in the macro area of Gelato Pastry, Coffee, Bar and Vending. Design, sustainability and automation are this year’s themes. They have been chosen by the event to create a new offer regarding furnishings and display cases for sweets and gelato. It starts with a “vertical” gelato shop, the new concept that reinterprets the idea of the service counter by eliminating the traditional display barriers. It ranges all the way up to vertical display cases that are perfectly integrated and level with the wall and includes refrigerated displays with drawer openings. In the Gelato & Pastry areas, the main trends of the moment reflect the demand for artisanal products that are “free from” yet take particular care in regard to flavour and structure. On the market, products with no added sugar have been introduced, together with lactose-free bases, that use dairy products that have had the lactose removed, and emulsifier-free bases, formulized with just stabilizers, fibres and plant-based proteins. In response to the vegan trend, gelato bases and pastry staSweet trends HOST 13 - 17 October 2023 - HTTPS://HOST.FIERAMILANO.IT/EN/ bilizers have been developed from rice and are sucrose-free, completely plant-based and VeganOK certified. With the same approach, an entirely gluten-free family of products for baked goods has also been created. Sweets, gelato, but also lots of chocolate: a growing demand of a quality artisanal product is being observed, along with the integration of chocolate products into pastry and gelato shops. This demand is thus creating new dedicated establishments that celebrate chocolate as their absolute protagonist. HostMilano is already gearing up for its next meeting at the Fieramilano exhibition centre. The 43rd edition will exhibit all the HoReCa industries present: Professional Foodservice, Bakery, Pizza, Pasta, Coffee, Tea, Bar, Coffee machines, Vending, Gelato Pastry, Furnishings, Technology and Tableware. 188
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