ROMA FOOD EXCEL Rome (Italy), 24 - 27 April Being at its first edition, this biennial trade fair event dedicated to the food and wine industry immediately attracted the attention of Italian and international buyers, especially those coming from the Balkan countries. On an exhibition area of nearly 10 thousand square meters, we were able to approach the latest developments regarding the wheat industry: from bakery to fresh pasta, from pizza to pastry. Specific emphasis was given to the gelato, beer, wine, bar, foodservice, packaging, and hotel industries, with an offer of the most advanced ingredients, machines and technologies. Many participated in the schedule of events consisting of masterclasses, workshops and seminars which allowed for an update on the current state of evolution in the agri-food world. And the national and international competitions thrilled the audience with spectacular performances. The Movida Competition for the best gelato with alcohol or best savoury gelato paired with an alcoholic drink awarded in a tie Mimmo Lucchese and Mattia Parri. Mario Serani won first place for the best pistachio gelato in the Palatino d’Oro competition. More than two hundred and fifty pizza chefs competed against each other in the Pizza Without Borders World Championship, consisting of eight categories over two days of competition. As part of the Gelato Show, the area dedicated to the presentation of events connected to artisanal gelato, a conference was held regarding the potential of investments in the artisanal sweets industry in Albania. Many interviews and live meetings with industry professionals were scheduled, together with two mini courses on marketing held by Franco Cesare Puglisi, editor of the puntoIT and puntoItaly magazines. Furthermore, the Italian Gelato Chefs Association organized two gelato competitions. 41
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