FAIRS TOUR NRA Chicago (USA), 21 - 24 May After three years of waiting and suffering, the National Restaurant Association Show 2022 reunited the foodservice industry protagonists in a climate of renewed energy, desire for innovation and willingness to collaborate. The result was a four-day show at McCormick Place that had strong international participation, with over 51.000 foodservice professionals that observed, tasted and participated with enthusiasm in all the proposed activities. The words of Armetha Pihlstrom, Senior Director di US and Canada Foodservice Sales, Future Farm, an innovative producer of alternative plant-based meats, present at the event for the first time as an exhibitor, were significant: “This event is the Super Bowl for foodservice industry, the place where dreams become a reality for new brands that want to enter the industry and make a name for themselves. We had a great time at the Show. The chains and restaurants to whom I talked are of such a high profile, and we are enthusiastic about what this means for our brand and for our innovative industry”. This Chicago event confirms its position as a trampoline towards the complex American market, whose commercial rules have become even more complex with the pandemic, but whose potential has been confirmed yet again as fundamental for any company that aims at significant international expansion. 42
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