PUNTOITALY No31 - July 2022

BELLAVITA EXPO LONDON London (Great Britain), 22 - 23 June Walking through the pavilions of the prestigious Olympia National Hall convention centre, we felt a considerable buzz this year. The event, which has the goal of promoting the best Italian and Mediterranean food and wine, has recently acquired the European Pizza & Pasta Show, the main European event dedicated to pizza, pasta and bakery. In this way, this London exhibition rightly stands as a point of reference for the best of what the immense industry of the Italian foodservice world has to offer. Organized with the support of Vinitaly and Cibus, the event welcomed more than 7 thousand visitors, including special guests and star chefs such as Giorgio Locatelli, the Master of Wine Peter McCombie, importers, distributors, buyers and many professionals with a desire to learn about the latest products and trends of the Italian and Mediterranean food & beverage market. Overall, 200 brands exhibited their products on a show floor that was always full of enthusiasm. Bellavita, as organizer of the event, also provided educational content, including masterclasses with starred chefs and wine experts, together with seminars and debates on market trends. The London trade show joins those held in Hamburg, Warsaw, Parma, Toronto, Chicago, Mexico City, Bangkok, Riga and Amsterdam. 43