EVENTS Sweets that provoke emotions The world of sweets was in the spotlight with Dossier Dessert and Identità di Gelato. The Dossier Dessert panel opened with a tribute to the Italian gold medal team from the Coupe du Monde de la Pâtisserie. It focused on pastry in foodservice, to which the difficult task of ending a meal in a memorable way is assigned. Various visions were proposed, starting with the playful interpretation of Titti Traina and Paolo Griffa which aims at the “wow effect” by turning the way of looking at a recipe upside down, The support of partners At Identità Milano the participation of commercial businesses proved to be even more interesting and selected. Joining the main partners such as Acqua Panna - S.Pellegrino, 1895 by Lavazza, Berto’s, the Parmigiano Reggiano Consortium, Veuve Clicquot and Moretti Forni, new entities approached the event for the first time, such as Big Mamma, an international foodservice chain that has grown rapidly offering an informal and modern Italian cuisine. A network of businesses that believes in the dynamic relationship of foodservice leaders has developed thanks to the numerous initiatives of sharing within the exhibition circuit. 52
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