Venice Wine Consortium The Venice Wine Consortium was born in September 2011 thanks to the union of the historicDOC-conservationconsortiums, Lison-Pramaggiore and Vini del Piave DOC. The current consortium contains five classifications: Venezia DOC, Lison-Pramaggiore DOC, and Piave DOC along with two DOCG classifications, Lison and Malanotte del Piave. end has it that a gondolier, after drinking wine from Trani, exclaimed: “Bon! Bon! This is truly a wine… a wine of a bàcaro!” “Bacara” in Venetian dialect refers to companions who make a racket. Indeed “bacari” spread throughout overpopulated districts of the working class, where people lived in the common areas and the streets to escape the tight spaces of their private homes. Especially when the weather was nice, the streets became noisy, filled with chairs where women flirted and street vendors sold their products. These activities centred around the “bacari” where you could eat, discuss and, most importantly, drink. The shadow In the past, wine was not bottled but was sold on tap. One would drink “l’ombra” which literally translates into “a shadow”: an expression that would soon become a unit of measurement. “Un’ombra de vin” (that is, “one shadow of wine”) refers to one eighth of a litre, the same amount as a glass. Regarding the origin of this name, there are many different schools of thought. The most accredited one describes an ancient Venetian custom, that is, in San Marco square, the taverns would place their tables in the shade of the bell tower, moving them as the sun did ensuring that they were always in the shade. The saying became “andiamo a bere all’ombra” (let’s go grab a drink in the shade) which transformed into “andiamo a bere un’ombra” (let’s go drink a shadow). 21
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