SweetMood No32 - November 2022

MEDAC Sometimes, to revolutionize takeaway, you just need to have the right idea: like the one that came to Medac. In fact, the Italian company offers the craftsman a new way of using its traditional cups. Just add the lid and they become a real... fulcrum of creativity! They can be used in the most classic way to keep pastry specialties fresh and intact. They are suitable for marron glacés, marzipan sweets, choux pastries, and chocolate pralines... in addition to the usual gelato. But with the professional’s imagination, they can be transformed into an effective marketing tool. For example, they can become exciting “surprise cups” for promotions. Or they can be used for samples so that the public can taste the new additions offered by the shop. All Medac’s cups are in line with its “green” philosophy: once the cups have been used, they can be disposed of in paper recycling, thus respecting nature. And it doesn’t end there. Clients have the opportunity to “dress” their cups with the graphics they desire. It is therefore possible to not only print one’s own logo but also to execute a well-developed graphics project thanks to the support of Medac’s creative team. A world of creative ideas All it takes is a glance at Medac’s product catalogue to discover a world of refreshing and innovative ideas that place the takeaway industry in a new light. Versatility in a cup The Food Paper Box line offers a specific container for each artisanal specialty: the Snack container, available in a 100 x 52 mm size; the Quiche, Crepes, and Waffles containers, which are triangular and designed to keep intact all the aromas of sweet and savoury filled treats. There is even an exclusive and practical food container shaped like a suitcase. Also with these products, Medac offers the possibility to customize its creations. You can pick from numerous color choices which can be found in the special guides created by the company. For sweet and savoury pastries, the Italian company has created Flower, whose design recalls delicate flower petals, and Tower, an exclusive space-saving container developed vertically. Both can be opened and closed without a lid, allowing for a reduction in both the number of accessories needed for takeaway, as well as their impact on the environment. 72

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