SweetMood No32 - November 2022

SIGEP The Italian masters of artisanal gelato. The elegance and creativity of international patisserie. Chocolate, from the raw material to the preparation of excellent products. Leavened products and all the versions of bread. The aroma of coffee, from espresso to the more meditative specialty coffees. There is only one appointment in Europe that offers the professional Out-of-Home community the most complete dolce showcase, as it is created and experienced according to Italian style: it is Sigep - The Dolce World Expo. The Italian Exhibition Group expo, now at its 44th edition, will be held at Rimini expo centre from 21st to 25th January. Simultaneously, also in Rimini, there will be the 7th edition of A.B. Tech Expo, dedicated to bakery technology and machinery, from storage to dough and preparation. Vision on the markets Products and vision are increasingly closely intertwined at Sigep to give views of the international markets’ evolution for trade members and professionals visiting the expo. From the specialist media, to the opinions of the protagonists of its chains, Sigep has in the “Vision Plaza” the format that brings to the Rimini expo specialized analysts of the Out-of-Home sectors of the major global macro-areas, providing professionals from all over the world useful tools for international competitiveness. Competitions and training in the Arenas In the six “Arenas”, international contests will alternate with demos by great Masters who use the most recent technological innovations and talks on training and culture. The Dolce Arena, the area of the key events, will host the competing talents of the Gelato Europe Cup, which is the preliminary qualifying phase for the European teams leading up to the Gelato World Cup at Sigep 2024, the Junior World Pastry Championship, and the Ladies World Championship, which will elect the next Pastry Queen. In the Gelato Arena, demos and talks. 2023 is the year of Sigep China Sigep’s increasingly international role as the platform of the Dolce community and the Italian way of life in the Out-of-Home consumption sector has also resulted in the first edition of Sigep China, organized by Eagle, company of Italian Exhibition Group, in partnership with Koelnmesse, from 10th to 12th May 2023 at the Shenzhen World Exhibition and Convention Center simultaneously with Anufood China to strategically cover the southern Chinese market. 21 - 25 January 2023 - HTTPS://EN.SIGEP.IT The dolce community showcase 74

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