PUNTOITALY No33 - January 2023

How did the idea of proposing the gelato flavour “Bocca di Rosa”, which rose to the worldwide podium of the competition, come about? Bocca di Rosa is a flavour created by my daughter Carola. I perfected it, transforming it from theory into reality. It was born from brilliant combination of music and gelato, through the famous song of Fabrizio De André, the unforgettable Italian singer-songwriter from our Liguria region. Was the choice to focus on local products a winning one? Absolutely yes. We focus heavily on highlighting local products and we always have our local customers in mind. Local products are certainly a great success with tourists, but for us, our local clients are very important: it is important for them to discover and rediscover the pairings and the flavours we propose. We launched years ago our flavour “Liguretto” (a registered brand) which is a lemon and basil sorbet, as basil is a Ligurian excellency. Also “Bocca di Rosa” is made with an infusion of roses that come from our land. What were the other important milestones of your career? Definitely the last ten years represent the true turning point. In 2013, with our gelato shop “I Giardini di Marzo”, we placed seventh at the competition promoted by “Gastronauta”. In 2014, we took first place at “Gelati d’Italia ad Orvieto”, and the following year we won the PuntoIT trophy during the Levante Prof tradeshow, which opened the doors to the Gelato Festival competition. From there, we went on to the Italian selection round, then the European one and to the world finals in December 2021, where I placed third overall and first among the Italians. This journey of participation and professional successes has allowed me to reach the top, becoming the first overall in the world in the Gelato Festival World Masters ranking. 23

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