PUNTOITALY No33 - January 2023

image by Pino Scaringella ITALY ABROAD image by KamranAydinov-Freepik to connect with the tradition and the culture that created them. And it is difficult to return home without bringing with oneself at least one keepsake. There are countless artisanal and industrial productions that are Made in Italy and that boast international brands and certifications, such as DOC (Denominazione di Origine Controllata - controlled designation of origin) and DOCG (Denominazione di Origine Controllata e Garantita - controlled and guaranteed designation of origin) wines, or PDO (Protected Designation of Origin) cheeses. Others, such as fabrics, furnishings and clothing accessories are protected by patents that guarantee their uniqueness. Both protection consortia as well as individual producers intervene to guarantee the origin, design and creation of Made in Italy products, whereas independent agencies certify their quality and monitor against adulteration and counterfeiting. Protected by the law Italian Law no. 166/2009 recognized the exclusivity of the 100% Made in Italy label, and it protects it through certification. This certification not only is a status symbol for the product, but it is also an essential declaration for the producer. It can be applied to products from all sectors, and it becomes an integral part of them. Its prestige makes the product unique, and it gives consumers the guarantee of its Italian origins and of the quality of what they are buying. The certification is issued by the Institute for the Protection of Italian Manufacturers, and it complies with all the parameters foreseen by the current legislation: adoption of certification guidelines, definition of procedures, management through forms and records. Producers that have the 100% Made in Italy Certification are subjected to a series of checks to verify that they are respecting the requirements of the law: entire production in Italy, use of Italian materials/ingredients (that must be of top quality), original designs, traditional Italian working methods. In the documentation that they must complete to request it, they provide proof that they meet the requirements. The Institute then carries out an on-site audit to verify the compliance with documented evidence. 48

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