PUNTOITALY No33 - January 2023

The development of the new line of Babbi B-Free products comes from the company’s desire to grasp and analyze every signal coming from the market, to offer solutions that meet the consumer’s dietary habits and their requests, constantly evolving both for health and cultural needs. Babbi B-Free communicates a clear concept: “free” as “without”, something less but with an added value. This new range includes indeed all the new Babbi ingredients marked by the nutritional claim of No Added Sugars. The Latte B-Free and Frutta B-Free bases contain all the Babbi know-how linked to technological product innovation. In fact, these are gelato bases developed with the only use of polyols as sugars’ substitutes, specifically maltitol: complete and without aromas, the structural yield of both bases is guaranteed by an emulsifying-stabilizing core suitable for the hot and the cold process, supported by a mix of vegetable fibers and flours; Base Latte B-Free is also enriched with powdered cream. Golosa Peanut Butter B-Free and the new Golosa Nocciola B-Free and Golosa Pistacchio B-Free are soft and velvety creams that not only hide a unique and intense taste, but also present a refined and innovative formulation that gives to Golose a dense and full-bodied structure. Free to be free BABBI The new Babbi B-Free family is also enriched by two complete products that are the result of the company’s desire to innovate two historic lines of complete powder ingredients, such as Lattelatte and Fruttafrutta. We are talking about an “evergreen” taste like the Lattelatte Yogurt B-Free and a more refined proposal like the Fruttafrutta Matcha B-Free: the last contains the precious Matcha tea which gives the sorbet all the taste of this finest raw material, with no added aromas or vegetable fats. Finally, the two fruit Variegati complete the range: Cranberry Variegato and Peach Variegato B-Free, rich in fruit, in fact contain respectively a minimum of 40% and 45% of fruit. 76