EDITORIAL Two sides of the same coin... The global situation is extremely complex from many points of view. Persistent scenes of war, increasing risks of new conflicts, steeply growing living costs, the constantly rising cost of money. All elements that are frustrating and that condition international markets. And yet... And yet, Made-in-Italy products continue to grow, with a boom in tourism, in some cases greater than pre-covid levels. Italy is the European country with the greatest indicators of GDP trend growth, much more than France and Germany. Exports are reaching record numbers. How do you explain growth and circulation of people, goods, and thus of money, even with the crisis currently happening? I believe it is a reaction after two years of a pandemic that brings millions of consumers from all over the world to rebel against restriction and limitations of free movement. Everyone free, everyone outside, everyone moving about. Therefore, “maybe I can wait to buy a new pair of shoes”, but I will not give up going out for dinner, nor weekend fun, nor gelato, nor traveling. A bit incredulous and moderately optimistic, here we are with our new issue of SweetMood-PuntoItaly, as always filled with ideas and recipes, new developments and interesting facts. We wish you all a great summer and we hope to see you, as usual, at the international tradeshows, or online at www.puntoitaly.org. Keep up the good work, Franco Cesare Puglisi 9
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