EDITORIAL THE ITAL IAN MAGAZINE FOR INTERNATIONAL BUYERS IN GELATO, PASTRY AND TRENDY FOOD-AND-DRINK Year 13 - No. 38 - JULY 2024 - € 1.00 These are definitely complicated times: Europe in perpetual anxiety over an ongoing war between Russia and Ukraine that sees no end; the Middle East in flames with significant consequences on everything, from commerce to international trade; a suffering economy. Despite all this, Made in Italy products are successful everywhere and their prestige is growing throughout the world. Specifically in the food industry, Italian specialties are in great demand and valued, even if they are often imitated or counterfeited unfortunately. With our puntoItaly magazine, we participated firsthand in several international exhibitions which took place during the first half of the year. Starting with Sigep in Rimini, we went on to be present at Gelatissimo in Stuttgart, Expo Sweet in Warsaw, Alimentaria in Barcelona and FHA in Singapore. A virtuous journey to promote Italian artisanal confectionaries through the industry protagonists: gelato chefs, pastry chefs, bartenders, chefs de cuisine and, of course, companies in the industry. In this new issue, we dedicate our cover and opening article to a well-known bartender, Bruno Vanzan, who has a futuristic and passionate vision of a trend-setting profession. We will continue our tour of tradeshows and events, with our next top being Südback in Germany, followed by Roma Food Excel in the Italian capital city. Follow us and come visit us, as always at the tradeshows or online at www.puntoitaly.org Made in Italy is trending around the world! 18
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