cocktails. We need to be conscious of this and responsible, and thus raise the bar with premium products so that bars all over Italy can serve high-quality cocktails that (and this is a small message) don’t just serve a barman’s personal flair but that respond to people’s preferences. What is the role of a bartender today in guiding responsible drinking? Knowledge. Everything must go through our knowledge. We cannot guide responsible drinking if we do not know what we are doing. The fundamental importance of education stems from this. Too many people just wing it. Furthermore, we need to give more stimulus to a generation oriented towards other professions. Today, there is no longer that desire to be a bartender due to the sacrifices one has to make in their private life. I will continue to fight until this profession is made public, is supported and is also “risen up”, elevated by a series of professionals that inspire new generations by their behaviour and by their results. Guiding others is an act of love and responsibility. Before we can guide others, we must first guide ourselves. When we are able to guide ourselves into knowledge, only then we can give advice to others. This is a very, very important step, otherwise we risk having others do what in fact we don’t even know how to do ourselves. 31
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