TRENDS When one thinks of artificial intelligence in the world of hospitality, one tends to associate it with robots programmed to make impeccably executed speciality dishes, well enough to substitute their human counterparts. However, even if this is no longer a futuristic scene (several venues already do this), it is not Digital mind For the past few decades, artificial intelligence has been used by venue owners to optimize multiple processes. Here is how it is revolutionizing the approach to bars, restaurants, pastry shops and gelato shops in offering their clients increasingly tailored services. image by Freepik the most common way that digital technology is changing the industry. In addition, the tools to implement it do not require any specific skills, therefore they can be used by everyone. We know well that artificial intelligence reproduces human behaviour, but it is not limited to the simple acquisition of information. By using algorithms, it can “learn” from past situations to offer users continually improved experiences. A classic example of automated learning is that used by platforms such as Netflix and Spotify, which over time learn the preferences of the users to offer new content that they will like. Smart support Artificial intelligence exists conceptually since the 1950s, but only in the last few decades has it evolved enough to guarantee an acceptable level of reliability in carrying out important business activities. The first applications in food & beverage establishments date back to the beginning of the 2000s, and essentially regarded how to automate different processes. Today, it can greatly use its capacity to analyse 48
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