a wide range of complex data, foresee trends and make intelligent decisions. Taking advantage of its potential, establishments can offer highly personalized experiences, simplify operations by making them more efficient, and improve customer service with chatbots and virtual assistants. For example, smart technology allows for the optimization of the food in stock by rotating the products based on their expiration date: it is also a way to reduce food waste, energy consumption and operational costs. Some hospitality companies use facial recognition on stands so they can identify their most loyal customers and offer them their usual products or guide them to alternative options based on their personal preferences. A mix of the future Artificial intelligence has heralded the beginning of a new era in mixology. Thanks to it, bartenders can be more creative, offering a high level of personalization. After all, even though there are countless cocktail recipes, consumers increasingly want to experiment with unique drinks made just for them. This goes beyond just simply choosing ingredients, since it also involves the singular components of flavour, such as the individual perception of sweet and bitter. And it is precisely in this that artificial intelligence systems prove to be valuable allies. They are able to analyse the clients’ preferences based on what they ordered in the past, and they can suggest new recipes that meet their expectations but with often surprising combinations. Thus, new innovative cocktails are created, the result of the encounter of technology and human skills. Iter, a cocktail bar in Milan (Italy), has developed a drink list with a series of cocktails created with ChatGPT’s support that were then elaborated by their bartenders. Axelrad, a bar in Houston (USA), recently prepared a menu with four drinks titled “Man against the machine” generated by artificial intelligence, all conceived by ChatGPT by taking inspiration from classic drinks. When asked to create a spicy mocktail, AI came up with Sweet Heat: mango nectar, lime juice, honey syrup and a light dusting of cayenne pepper and paprika. The bartenders came up with a warm Paloma: grapefruit and Squirt soda, with peppers that elevate the feeling of warmth. The clients could order a tasting of each drink then vote for their favourite. In the end, the winning creations made it onto the menu. Naturally, the competition continues. image by azerbaijan_stockers on freepik image by frimufilms on freepik 49
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