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MIG
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Mig, the International Gelato Exhibition held
at Longarone (Belluno Province, Italy), is the
oldest trade fair dedicated to artisan gelato. It
started back in December 1959, transforming
the city into the world capital of gelato
making. Over time, the expo has assumed an
increasingly important role, as testified by the
annual attendance of over 25,000 people,
almost half of whom are foreign operators from
about 50 countries. Particularly significant in
this regard is the fact that Artglace, the Euro-
pean Artisan Gelato Confederation, has set up
its headquarters at the Longarone Trade Fair.
Several also the institutional delegations and
the press from all over the world, in 2017 as
Russia, Croatia, Argentina, Morocco, Australia,
Poland, Slovenia and many other.
During the Mig, conferences are held on the
most important issues of the day, and also
meetings and international competitions, such
as the “Coppa d’Oro” (Gold Cup), which in the
edition 2017 will focus on "Almond" flavoured
gelato, and the "Carlo Pozzi" Prize (Original
Creations Festival), an award reserved to stu-
dents of Italian hospitality institutes.
Other prestigious prizes are the “Gelaterie in
Web” (Gelato Shops on the Web), awarded to
the best gelato shop websites and the “Maestri
Gelatieri” (Master Gelato Makers) prize, awar-
ded to a family or a person who has made a
special contribution to promoting artisanal
gelato in the world. Since 2013, Longarone
Fiere yearly also promotes, in the frame of the
expo, the “Innovazione Mig Longarone Fiere”
International Award, showing the results of
research and innovation in the products and
processes related to the activities of artisan
gelato makers. It is a competition among busi-
ness ideas having an innovative and original
content, developed by Italian and foreign
manufacturers and/or service companies. The
Award is promoted by Longarone Fiere with the
support of Aiipa and Acomag.
PROMOTING ITALIAN GELATO AND
PROFESSIONAL TRAINING
Alongside Mig, Longarone Fiere Dolomiti is
promoting a series of initiatives serving the
world of gelato. Mig is always attended by a lot
of young people: they are the future talents
picking up the baton of the Italian gelato mak-
ers that over the past decades have promoted
all around the world the very true “gelato”
taste, an Italian excellence. Professionalism is
always more than the basic requirement to
open a gelato shop: training and continuous
upgrading of skills are therefore a substantial
prerequisite. On the premises of the Confer-
ence Centre at Longarone Fiere Dolomiti, a
fully equipped gelato laboratory is available
during the year to associations and institutes
aiming to organize their professional courses
for gelato makers.
THE OLDEST FAIR OF GELATO
AND THE FUTURE TALENTS
3-6 DECEMBER 2017 -
WWW.MOSTRADELGELATO.COM