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guests, offering them an optional interview card to be
completed so that they could continue to receive a
free digital version of puntoItaly in the future. More than
300 cards were completed and returned.
At the end of the event, 240 magazines were recov-
ered, meaning that nearly 560 copies were “kept” by
travellers who were therefore able to take home a
small piece of sweet Italy.
A positive experience that will be repeated and ex-
panded for the next edition of Sigep 2018, which will
also feature the eighth edition of the Gelato World
Cup. An event that will attract even more international
buyers who are increasingly seeing in gelato and pas-
try “Made in Italy” a growing business opportunity.