PUNTOITALY N°1 -January - June 2012

159 TADDIA FOOD-AND-DRINK • CONFECTIONERY • GELATO HIGH TECHNOLOGY Taddia’s roots go all the way back to the mid-1940s, when it began creating its cups for gelato in the post- war period. This move was dictated by the historical context of the time, since the lack of flour, an essential in- gredient for wafer cones, drove gelato makers to look for alternatives. The first cups were manufactured in nor- mal card with a wooden disk pressed into the base. In the 1960s, the first semi-automatic machines entered the factory, to render cups impermeable with a thin mem- brane of paraffin. The technological developments led Taddia to equip itself with completely automated plant, and, starting in the 1980s, the production of cups and drinking cups underwent a total revolution. In the 1990s, the company shifted to Castel San Pietro Terme, at the gates of Bologna. Today, the Taddia range includes the lines of paper cups for gelato and of paper drinking cups for cold and hot drinks of various types and sizes, with generic or personalised designs. FRIENDS OF THE ENVIRONMENT The latest technological advance in Taddia’s constantly evolving range is its new line of completely biodegrad- able, compostable and recyclable cups. In this way, the company is making a concrete response to the most ad- vanced demands of the market, and is increasingly at- tentive to ecological development in a perspective of ethical and responsible consumption. The new Taddia cups have been devised to respect nature wholeheart- edly, thanks to production processes conceived to re- duce environmental impact to a minimum. They are produced with natural materials, such as paper and biopolymers derived from vegetable oils. With Taddia’s biodegradable cups, enjoying a gelato has never been so natural!