PUNTOITALY N°1 -January - June 2012

179 FOOD-AND-DRINK • CONFECTIONERY • GELATO In more than 25 years of its history, Pa.Bo.Gel. (the Inter- national Expo of baking, patisserie, gelato, catering, food, pizza, fresh pasta, beer, wine, bars, cafés and other relevant businesses) has consolidated its position as a unique international Expo in the agroalimentary sec- tor, held in Rome. Ever since its inception, the exhibi- tion’s strong point has been the consideration paid both to the visitors, who are what gives the Expo its true value, and the exhibitors. The exponential growth of Pa.Bo.Gel. has culminated in the decision to shift the latest editions to the district of the Nuova Fiera, the new trade fair cen- tre in Rome, an attractive and highly functional exhibition zone that is easily reached from every point in Rome or the world, given that Fiumicino Airport is just a few min- utes away. To visit or exhibit at Pa.Bo.Gel., means having the best of two fascinating worlds: the best of the world of products and equipment for the food sector in gen- eral and the wheat chain in particular; and the best pos- sible surroundings - for what other Italian trade fair centre can compete with the centrality of Rome, and with its beauty? The 2010 edition of Pa.Bo.Gel. was a resound- ing success. Visitor and exhibitor numbers were ex- tremely good, and great satisfaction was felt by the organisers, the visitors, and especially the 350 Italian and foreign companies exhibiting. “The 20% increase in vis- itors over the previous Expo is confirmation of the trend of Pa.Bo.Gel. to grow, and the 2012 Expo has everything in place to convince us that further growth is on the way”, declared Ezio Amendola, the organiser of Pa.Bo.Gel., and President of the organising company D.M.P. Srl, in launching the next Expo, scheduled for 27 to 30 October 2012. 25 YEARS OF GROWTH PA.BO.GEL.