PUNTOITALY N°2 - July - December 2012

THE ITALIAN MAGAZINE FOR INTERNATIONAL BUYERS IN GELATO, PASTRY AND TRENDY FOOD-AND-DRINK 17 … INCREASINGLY GLOBAL Besides confirming itself as a world-wide meeting point for gelato makers and suppliers of equipment and ingredients, the 53rd of Mig - the International Artisan Gelato Exhibition (Longarone, 2-5 December 2012) aims to communicate forcibly to the authorities and to public opinion the great economic value of the artisan gelato sector. The 53rd Mig will be an exhibition with a broad international scope, attracting professional visitors from all over the world to Longarone from 2 to 5 December 2012. It will showcase a wide range of goods dedicated to the world of artisan gelato, in the form of products, raw ingredients and semi-finished products, equipment and accessories for the preparation and sale of gelato, indoor and outdoor furniture for gelato shops, promotional material and services, as well as products for the café sector. The main objective of this edition is to communicate forcibly to the authorities and to public opinion the great economic value of the sector which is a symbol of the made-in-Italy brand. It is worthy of note that during the expo will be held the general meetings of associations of Italian gelato makers operating abroad - Uniteis (Ger- many), Ital (Netherlands) and Agia (Austria). The 2012 expo will also stage the usual prizes that have marked its history. The 43rd edition of the Gold Cup will focus on strawberry-flavoured gelato and to the winner will be given the Gold Cup for 2012; the 2012 Gold Cup-Juniors will be awarded to the best under-30 gelato maker. Great anticipation surrounds the 19th national Festival d’Autore competition for original creations, in which pupils of the hospitality institutes of Italy and of some European coun- tries will compete in the preparation and decoration of a gelato dish to be served at table. There is another event re- served for students, a prize for a thesis on gelato, being of- fered for the first time. The programme of Mig’s collateral events is completed with the 17th Master Gelato Makers Prize, awarded to a family or a person that has contributed to the enhancement of artisan gelato, and also with the 10th compe- tition for Gelato Shops on the Web, which re- wards the best internet websites of gelato shops from all around the world. •