PUNTOITALY No29 - January 2022

can customize the layout based on your specific needs. Last but not least, you can choose the desired language. Pick’U’ is not an app, so there is nothing to download and no need to log in. Neroluce offers its customers with a rich image catalogue that contains more than two thousand specialties, all of which are visually enticing. We are well aware that the menu available to customers goes from person to person, order after order. Nothing could be further from following correct hygienic practices. Neroluce, an Italian company specialized for more than 15 years in the creation of customizable signs and accessories for gelato shops, has designed a solution… within a cell phone’s reach. It is called Pick’U’ and it is an innovative system which allows customers to view the menu directly on their smartphone by scanning a QR code. The menu contains images that take up the whole screen, and the customer can order on their own (without having the wait for a waiter). This avoids contact with any object. If the point of sales is self-service, a notification will alert the client when the order is ready for pick-up. The digital menu made with Pick’U’ offers considerable organizational flexibility. Products can be divided by categories, prices, food intolerances, allergies and so on. The database can be updated at any time, along with the insertion of offers, news, promotions or any other type of information for your clients. As Pick’U’ was being designed, particular attention was given to the graphic aspect. Images in the menu can be displayed at full screen, and you Smart menu NEROLUCE 154