Sweetmood No30 - May 2022

Sweet connection SIGEP Sigep, organised by IEG - Italian Exhibition Group, is the world’s leading B2B show dedicated to dessert-and-coffee foodservice industry. The event, that takes place at Rimini Expo Centre, represents five interconnected business communities: gelato, pastry, chocolate, coffee and bakery. For more than 40 years, it has been the point of reference for innovations in the whole sector, and provides a complete overview of all new market developments: raw materials and ingredients, machinery and equipment, as well as furnishings, packaging and services. Sigep is also a meeting place to exchange ideas, trends and visions, presented every year by the sector’s top experts and opinion leaders. Live again! Twenty-five months since the last physically-attended edition and one year after the fully digital show, the international community of out-of-home dolce products was finally able to meet last March at Sigep 2022: 950 brands in 90,000 square metres of exhibition space, with over 3,000 appointments scheduled between international buyers (one thousand) and exhibiting companies; 50 hours of talks from the Vision Plaza and the four vertical Arenas (Gelato, Pastry, Bakery and Coffee), 100 hours of national and international competitions, demonstrations and show cooking for professionals, plus hundreds of events at exhibitor stands. For the operators at the show, the return to Sigep led to “results beyond expectations”. In this context, Italian Exhibition Group presented Sigep China to the market and the press at the show. The first edition is scheduled to take place from 19th to 21st April 2023 in the city of Shenzhen, at the World Exhibition & Convention Center. The event will be positioned with Anufood China - organized by Anuga, Koelnmesse´s leading food event in southern China. Sigep 2022 reconfirmed its role as a place for important competitions in view of coming international challenges. First and foremost, the national selections of gelato and pastry chefs who will be on the Italian team competing in the Gelato European Cup at Sigep 2023, prior to the Gelato World Cup, also at Sigep, in 2024. And then the winners of the Italian Barista Championship, who will compete in Melbourne for the World Coffee Championship from 27th to 30th September 2022. 21 - 25 January 2023 - HTTPS://EN.SIGEP.IT 86

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