Cinema and words In addition, the Salone del Mobile.Milano wanted to narrate and make known its founding values with an original approach. In the Sala delle Cariatidi at Palazzo Reale, “The Magical Box” went on stage. The site-specific audio-visual installation, designed by Davide Rampello, rotated around eleven institutional principles that have always been imprinted into the DNA of the event. Eleven directors made eleven Courtesy of Salone del Mobile.Milano - Alessandro Russotti short films that interpreted these principles: Francesca Archibugi (Emotions), Pappi Corsicato (Business), Davide Rampello (Quality), Wilma Labate (Design), Bruno Bozzetto (System), Luca Lucini (Communication), Claudio Giovannesi (Culture), Gianni Canova (Youth), Donato Carrisi (Talent), Daniele Ciprì (Milan), Stefano Mordini (Know-how). 61
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