PUNTOITALY No35 - July 2023

Recycling, while having fun Made entirely of recyclable paper, the Cup&Play cups can be admired for their refined graphics that recall the world of origami. By scanning the QR code printed on the outside of the cup, you can directly access a part of Medac’s website where there is detailed information regarding the environmental labelling. In this way, the final consumer is informed about the container’s correct disposal in the paper recycling. Furthermore, he can also view instructions on how to recreate the origami pictured on the cup. A trip around the world Vienna, Paris, Amalfi, London, Berlin, New York... the Ice&City line is dedicated to the main tourist destinations in every corner of the globe. On each cup, you can find the image of a symbolic monument of the most famous international cities together with a brightly coloured fruit. The range is constantly being expanded to continuously offer to professional artisans containers with a new look, each designed to make you dream about far-off destinations while you are enjoying a good gelato. Available in 22 options with sizes that range from 66 to 1176 ml, the Ice&City cups are made with multiple layers of pure virgin cellulose paper, and they can be disposed of in the separate collection of paper. To enjoy on the go The innovative scope of Medac’s offers is the result of a detailed analysis of market developments, which is more and more attentive to the demand for environmentally friendly solutions. In this context, the Lid2Fly® was born, a lid made of recyclable paper that not only reduces the number of accessories needed to package gelato cups to go, but also revolutionizes the management of accessories in the point of sales. On the inside, there is a perforated lining that, once removed and folded along the lines, is transformed into the Spoon2Fly® gelato spoon, easy to handle and suited for use with every consistency of gelato. The Lid2Fly® lid is designed with Medac’s Uno x Due concept; therefore, it can be used on two different sized cups. Incomparable personality Medac cups can also be an efficient marketing tool. The gelato chef has the possibility to request the logo of his business and a desired message on the cup, thus creating a personalized image. It is also possible to take advantage of Medac’s technical and creative team to design unique graphics. You can choose from a very wide range of colours, which can be found in the exclusive guides made by Medac. 139

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