PUNTOITALY No35 - July 2023

If there is one “magical” week in Milan where the city completely changes its atmosphere, it is the one when Salone del Mobile.Milano and Fuorisalone take place, the most famous Design Week in the world. This year, it took place in April following its traditional scheduling from before the pandemic. The success of the fair at Rho was undoubtedly remarkable, as it involved over 2 thousand exhibiting brands and attracted over 307 thousand visitors (+15%). The Fuorisalone was also undoubtedly successful (the simultaneous events spread throughout the city), with over 900 events listed online at Fuorisalone.it. Between Palazzos and courtyards Born in the Via Tortona district, Fuorisalone has expanded to include other neighbourhoods and streets, transforming Milan into a “magical” maze where you can rediscover the beauty of historic buildings such as Palazzo Litta, Palazzo Serbelloni, Palazzo Visconti and the Circolo Filologico Milanese. It is a perfect opportunity to be impressed by the charm of forgotten places, such as the deconsecrated church of Saint Victor and 40 Martyrs, which hosted the designers selected by the Galerie Philia with the theme of desacralization. You can be surrounded by nature at the Botanical Gardens of Brera and at the courtyards of the University, or you can visit showrooms in a different backdrop, like the one that you could feel at Spazio Lenovo, where technology was accompanied by suggestive piano music and the precious craftsmanship of Riva Mobili d’Arte, which covered the outside of the instrument and displayed a sumptuous dining table. Ultimately, it is possible to explore places that are usually inaccessible, such as the Marchiondi Spagliardi Institute or the former slaughterhouse of Porta Vittoria. Riva Mobili d’Arte - Image by F.S. Installation by Galerie Philia - Image by F.S. 37

RkJQdWJsaXNoZXIy MTE3NTA0